I was watching an episode of "Homeland" last night and the theme of the episode dealt with our fatal flaws and how they prove to be our weakness.
It got me thinking about what our fatal flaw at Coal Powered Filmworks is. the more I thought, the more it was apparent that our fatal flaw was our unwillingness to accept average. I thought more. It didn't seem as much a fatal flaw as a strength, but why did I keep thinking about it in the context of that theme?
We talk face to face to our clients. Sometimes the passion for a project is hard to see, sometimes it apparent. At the heart of every project we feel that communicating that passion to your audience is the key to collecting support for whatever goal you seek.
But again, why the context of fatal flaw? Because no matter the budget, we do not accept average. The perfect example is a project we just finished for "Battle at Congaree Creek". Our partners on this wanted a :30 sec TV spot promoting their event. Almost no media exsisted or could be collected in the time available. But they love Civil War reenactments. They were truly excited, this got us excited. At the end of our first meeting I didn't care if there was a budget at all, I wanted to do this project for them. There was a small, minimal budget.
We started with a basic info, basic graphic concept- Where, when, date and time, with some images and video. At one point about 30% in I realized this was all junk. The spot has to achieve two main things: 1) Promote the event properly. 2) Translate that excitement to the public. Start from square one.
So the more I thought, the more I realized that what we may call flaws are strengths that separate those you choose to partner with. We hope you choose us for your projects. Here are some stills from the final spot. Video will be posted soon.